FREELANCE WORK
STUNT + SOCIAL + PRODUCT
Working with Sydney-based agency Bounce, the ask was to create a PR-fuelled proposal aimed at Gen-Zfor the Japanese canned brew, Suntory Boss Coffee.
Of course Japan is known for many things. One of them being it’s renowned fashion scene.
So, I combined Gen Z’s obsession with upcycling and Boss coffee to launch its own fashion label, Brewtique.
Brewtique transforms discarded cans and product remnants into wearable style, blending sustainability
with Japanese-inspired attention to design and detail.
Role: Creative
After showcasing the Garbage Dress at Australian Fashion Week, it’s only fitting that Jordan creates the Brewtique collection.
The collection pays homage to Japan’s vending culture while giving people a disruptive way to grab upcycled garments from a machine usually linked to waste.
Taking over Australian Fashion Week, a machine packed with upcycled coffee fashion by Jordan Gogos will draw influencers,
journalists, and fashion fans away from the runway. It’s unmissable, highly shareable, and guaranteed to make headlines.
Australian upcyclers including Catherine Jia, Amy Cottrell, and Chilali will transform Boss cans, coffee grounds and more into garments.
Fans will also be able to vote for their favourite community designs to be included in the Brewtique collection.